For more than 140 years, we’ve been committed to providing balanced and reliable reporting, bringing you the stories that matter most to the Pontiac.

Our team of professional journalists, photographers, and production staff  is dedicated keeping you informed, but the costs of labour and production continue to rise while advertising revenue has been lost to social media and other digital platforms. 

Your support is crucial in enabling us to continue deliver the high-quality journalism you’ve come to expect.

Why Support The Equity?

• Community Impact: Local news is the cornerstone of a thriving community. We cover the stories that matter to you, from town council meetings to community events and local sports.
• Job Creation: By supporting The Equity, you help sustain one of the region’s largest employers, ensuring that skilled journalists and staff can continue their important work.
• Independent Reporting: Your subscription helps us maintain our independence, free from the influence of external advertisers and big tech companies.
• Cultural Preservation: We document and preserve the history and culture of Pontiac County, ensuring that future generations can look back and understand their heritage.

Every dollar you spend with local media is invested back into our community while allowing us to serve with integrity and dedication.